Corporate site for Electra Consumer Products Israel Ltd. (ECPI) is Israel’s premier importer and retailer of home electrical appliances, providing the local market with a full spectrum of essential and convenience products comprising washing machines and dryers; refrigerators, ovens and microwaves; a full complement of home entertainment systems; and personal grooming devices. The company is also the nation’s largest importer, seller and installer of residential air conditioners, and has made successful inroads into the cellular handset and personal computers markets.